In cooperation with the United Nations Office for the Coordination of Humanitarian Day (UN OCHA) and in conjunction with World Humanitarian Day
Kuwait, Kuwait City: Climate change is a complex, long-term global problem that puts the lives of the most vulnerable communities and people at risk while exposing them to the loss of their homes and livelihoods. With the continuation of the Covid-19 pandemic, the nature of human life has been affected, as the number of patients and deaths has increased, the unemployment rate has increased around the world, in addition to economic disasters and the effects negative on the environment. Thus, the climate change crisis has become out of the hands of governments, yet today we face a critical moment that calls for collective collaboration and cohesive efforts to save those who desperately need it. It’s a race for our planet. For our lives. For our future.
Therefore, Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, collaborated with the Office for the Coordination of Humanitarian Affairs (UN OCHA) to launch the campaign “The Human Race”, which coincided with the World Human Race Day. humanitarian aid. Thus, the campaign aims to raise public awareness of the need for solidarity with those most affected by the impacts of the climate emergency.
For its part, Ooredoo Kuwait launched an SMS campaign in which text messages were sent to customers and posted messages and outreach messages on its social media pages, providing a fertile platform that effectively and efficiently contributes to reach the highest level of awareness and encourage subscribers to play a serious role by participating and joining the “The Human Race” campaign.
Climate-related disasters, such as floods, droughts and heat waves, have doubled over the past 20 years, affecting people in developing countries the most. For #WorldHumanitarianDay, let’s race to put their needs first. Join #TheHumanRace.
About Ooredoo Kuwait:
Ooredoo Kuwait was established in December 1999 as the country’s second operator. Today, since then, the company offers mobile, broadband Internet and enterprise managed services tailored to the needs of customers and businesses. The company operates several telecommunications operators in the region: Ooredoo Algeria, Ooredoo Tunis, Ooredoo Maldives and Ooredoo Palestine. Ooredoo Kuwait is a member of the international Ooredoo group based in Doha, Qatar.